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Maximising ROI via integrated services

Submitted by Shushey on 12. October 2010 - 19:13

This article highlights the important benefits associated with fully integrating creative, print and distribution services with the objective of increasing the return on investment.

Many organisations utilise a combination of in-house, outsourced and external companies to support their communication process. However, more could benefit from using a single controlling function to manage their supply chain.

The importance of in-house Creative Services (part two)

Submitted by Shushey on 12. October 2010 - 19:10

In this second part of the article, we will look at how to effectively outsource creative functions and how to enable, innovation, continual improvement and return on investment.

Employees within service functions are a major asset but they can also be a substantial cause of variation and inefficiency when not managed effectively, consistently and strategically.

The importance of in-house Creative Services (part one)

Submitted by Shushey on 12. October 2010 - 19:05

The purpose of this article is to highlight the benefits of in-house creative service functions and their unique ability to increase return on investment when structured, positioned and managed effectively.

To be effective, In-house creative functions must have the skills to develop solution that contribute of solving business problems in a cost effective and efficient way. In addition, they need to reduce waste and the cost of complexity throughout their processes and those within the supply chain.

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